Project Proposal (Smart Plan)

I have decided to do The Body Shop Brief because I have a good interest in it. The brief is asking me to

design a range of packaging for the body shop that also unites their brand values the premium nature of the products.

I have to design four products:

• Tea Tree (skincare for blemished skin)
• White Musk (fragrance)
• Liquid Foundation (make up)
• Body Butter (all over body moisturiser)

The body shop has 5 very strong core values and I am going include them in my work:

• Against Animal Testing
• Support Community Fair trade
• Activate Self Esteem
• Defend Human Rights
• Protect the Planet

The brief should reach out to discerning female consumer of high quality beauty products. The Target Audience should be aim at 18-35 year old women but must also appeal to a broader age range of 16-65.


I am going to design 4 packaging that actually relate to the five core values. I decided to hand drawn my illustration which I am going to use in my design. I had a group tutorial yesterday with my classmate to come up with an ideas and we did came up with lots of ideas between us infact I am going to post them on later on.