Campaign

Promotion

Promotion:
Prize Draw

Body shop video

http://www.youtube.com/thebodyshopuk

The Body Shop (Facebook)

                                              
Facebook page. Check it out!

My Own Images Inside Arndale Shopping center (REsearch)

Group Concept Ideas

Group Brainstorm

This is our concept idea brainstorm we put together in the class. We were discussing a lots the things we need to be aware of in out design.
Examples:
Target Audience
Adding awareness to the design
Change theme for each product
Lookin at Font (Dafont.com)
Five core values
Illustration
Hand drawn...etc

The 4 products

Dame Anita Roddick (Founder)

• Founder of The Body Shop
• Born in Littlehampton in 1942
• The first  body shop opens on 26th March1976 in Brighton, on the south coast of England. By 1978 a kiosks in Brussels became the first overseas franchise, and by 1982 new shops at the rate of two per month.

Values

Protect the Planet

http://www.thebodyshop.co.uk/_en/_gb/values-campaigns/protect-planet.aspx

Defend Human Rights

http://www.thebodyshop.co.uk/_en/_gb/values-campaigns/defend-human-right.aspx?

Activate Self Esteem

http://www.thebodyshop.co.uk/_en/_gb/values-campaigns/self-esteem.aspx?

Community Fair-Trade

http://www.thebodyshop.co.uk/_en/_gb/values-campaigns/community-trade.aspx?

Against Animal Testing (Body Shop)

http://www.thebodyshop.co.uk/_en/_gb/values-campaigns/against-animal-testing.aspx?

The Body Shop Brief

What knowledge will you need?

• Packaging design, have to understand the basis material and the process of it.
• Find a good way to design the packaging templates.
• Wants to make sure that my packaging design should be hight standard piece of work.
• Good understanding throughout my work.

What resources are required?

First I have to have a good understanding on the brief also know what to do.

• I will need to plan my time very well.
• I will certainly create a brainstorm before the start of my research#
• I wants to have the best possible research.
• Need to gather lots of materials
• Contact the body shop to get information or even visit them in the Arndale to get leaflet for my research.

Project Proposal (Smart Plan)

I have decided to do The Body Shop Brief because I have a good interest in it. The brief is asking me to

design a range of packaging for the body shop that also unites their brand values the premium nature of the products.

I have to design four products:

• Tea Tree (skincare for blemished skin)
• White Musk (fragrance)
• Liquid Foundation (make up)
• Body Butter (all over body moisturiser)

The body shop has 5 very strong core values and I am going include them in my work:

• Against Animal Testing
• Support Community Fair trade
• Activate Self Esteem
• Defend Human Rights
• Protect the Planet

The brief should reach out to discerning female consumer of high quality beauty products. The Target Audience should be aim at 18-35 year old women but must also appeal to a broader age range of 16-65.


I am going to design 4 packaging that actually relate to the five core values. I decided to hand drawn my illustration which I am going to use in my design. I had a group tutorial yesterday with my classmate to come up with an ideas and we did came up with lots of ideas between us infact I am going to post them on later on.

Individual Brainstorm

My Own individual brainstorm which I have in my Sketchbook.


Products:
Skincare, Fragrance, Make-Up, Body Moisturiser, Bath and Body, Hair, Home Fragrance.

Beauty:
Originality
Beautiful
Natural
Attractive
Truthfulness
Nature:
Tree
Flowers
Tranquility
Humankind

Health:
Body
Mind
Condition

Contemporary:
Modern

The Body Shop logo

This is the body shop logo.
Industry: Cosmetics
Founded: 26 March 1976
Founder: Dame Anita Roddick
Headquarters: Littlehampton, England, United Kingdom
Owner: L'Oreal
Website: www.bodyshop.com/